A Campaign That Connects and Converts

The "Jameson Arrive Like A Local" campaign is a brilliant example of how our technology can transform the travel experience into an immersive, fun and engaging adventure. Leveraging cutting-edge Web3 technology, the campaign offers travelers a unique way to explore Dublin through immersive AR/XR encounters and exclusive offers, blending the digital with the physical world seamlessly. It's more than just a marketing strategy; it's about turning customers into true fans of the brand, creating a community of engaged and enthusiastic followers.

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The Technology Behind the Experience

At the heart of this campaign is the Web3-enabled SmartWallet, developed by SmartMedia Technologies. This innovative platform not only allows for a gamified exploration of Dublin but also enhances user engagement through interactive treasure hunts, quizzes, and location-based experiences. It's designed to make every traveler feel like a local, offering insights into the culture and hidden gems of Dublin while providing tangible benefits like special access to the Jameson Bow Street Distillery.

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Celebrating Excellence at the Campaign Tech Awards

The Campaign Tech Awards are a recognition of outstanding innovation and technological integration in advertising campaigns. This year, our "Jameson Arrive Like A Local" campaign shares the spotlight with other notable finalists:

• Coca-Cola: “Coca-Cola Zero Sugar #Takeataste” by EssenceMediacom UK, showcasing innovative social media engagement strategies.
• Ford of Europe: “New all-electric Ford Explorer product reveal” by Imagination, highlighting a dynamic virtual product launch.
• Kenvue: “Cracking the cookie conundrum and diversifying performance with an addressable first for Listerine” by Kinesso UK&I, pioneering in targeted digital advertising.

The inclusion of these diverse and creative campaigns underscores the high standard of this year’s awards, demonstrating a wide range of how technology can be effectively used to enhance brand messaging and customer interaction. The winner will be announced at the awards ceremony in June. 

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Global Impact

The "Jameson Arrive Like A Local" Travel Wallet is currently rolled out globally across six major airports, offering a fun, immersive, and rewarding travel retail experience to Jameson customers. This global deployment not only extends the campaign’s reach but also solidifies the brand’s presence in international markets, allowing more travelers to engage with the brand in a meaningful way.

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Raising the Bar: A Toast to Innovation

The Campaign Tech Awards shortlisting recognizes the exceptional creativity and technological innovation embedded in the Jameson "Arrive Like A Local" campaign. It highlights our commitment at SmartMedia Technologies to pushing the boundaries of what is possible in travel retail and consumer engagement, transforming brand customers into brand fans. We are excited about the global expansion of this campaign in 2024, continuing to innovate and lead in the industry.

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To find out more about how we develop award winning Web3-enabled engagement and loyalty solutions, contact us!