Burberry
Web3 Fashion
A revolutionary fashion experience to reward customers
Challenge
As a luxury fashion brand, Burberry wanted to position itself as an innovative and forward-thinking company. They came to Smartmedia Technologies with the ask to create a unique Web 3 experience that will enable them to differentiate from their competitors.
approach
Using SMT's Web 3 technology a unique custodial wallet was created that enables users to scan digital billboards and grab Lola Bag NFTs. The wallet also provides access to exclusive content related to Burberry. Smartmedia Technology dropped AR Burberry keys at event spaces. Users could view these keys in augmented reality and pick them up to unlock special offers. These digital objects have real-life value and can be redeemed at Burberry events. The collectibles are linked to digital twins, demonstrating Burberry's commitment to sustainability.
