the lab creative studio

A campaign development platform for creative agencies. A tool for SmartMedia rapid design and development.
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Join the Partner Program
capitalize on Revenue Opportunities

Use our no-code, fast-prototype creative studio...
to publish campaigns proven to deliver client outcomes ...
translating into new & recurring revenue for your business.

Jumpstart your journey

Access to the Partner program is currently by invite-only. Join our waitlist to gain access to these limited time benefits.

join the waitlist
3 months free access
500 free tokens

Partner benefits

Ideal for creative, digital and experiential agencies. The Lab takes complexity out of building engagement experiences, enabling you to focus on creativity.
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Get started with our drag-and-drop studio, including comprehensive training videos and convenient tool tips - no coding or experience required.

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Sandbox Environment

Build demos, sales tools and client campaigns

 Code Free Development

 Rapid Prototyping

 Templated Campaigns

Rapid execution of standard campaign types

Templated Tokens

Web3 Wallet Creation

Comprehensive Training Library

Aid campaign builds of all types

Tango Overlays

Dedicated Slack Support

Sales Training Tools

Convert clients with proven collateral

Pitch Templates

Case Study Library

Partner Success Stories

Boosting Revenue Growth
Austella and Benefit Cosmetics boosted online traffic and engagement through a Gamified Giveaway, where participants collected Mascara tokens in AR to unlock exclusive prizes.
Read the Case Study
Driving Engagement and Outcomes
Accenture and Lendlease racked up awards and drove footfall and revenue by linking digital collectibles, instant rewards and AR through their wallet.
Watch the Video
Powering Acquisition
Visa and the X Games partnered with SMT to convert fans into wallet holders while engaging them with gamified experiences. .
Read the Case Study

Learn how a top creative agency Turned one campaign
Into a recurring revenue stream

Objective

Carlton & United Breweries (CUB) aimed to provide pubs with a revenue source during the pandemic, where lockdown meant pubs were unable to generate funds; beyond the pandemic, the ambition was to build loyalty with their customer base through gamified interactions and in addition, enable the compliant capture of first party data for future customer engagement.

Solution

Austella and CUB executed a multi-campaign Web3 engagement platform across 2,100 Australian pubs. Initially consumers purchased beers via a CUB-branded wallet, with beer tokens redeemable post-lockdown and pubs receiving revenue monthly. Beyond the pandemic, various gamified campaigns were launched to cement loyalty with their customers.

Results

Over 2,100 pubs participated, with CUB matching AUD$2M in beer purchases. The campaign engaged 22k consumers, issued 379k beer tokens, and led to 20 additional Web3 campaigns released by CUB/Asahi.

Join the WAITLIST +
rapidly Unlock creative solutions

Join our growing community of pioneering partner agencies already building and monetizing the next evolution in the internet.

- Receive hands-on, priority support in addition to a comprehensive library of tutorials, template-driven gamified tokens and sales training content.
- Receive warm leads from brands eager to jump into their engagement journey.

If this feels like a good mesh with your agency, complete the form and we'll be in contact when a slot appears

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