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Transfer Points
Loyalty programs are often siloed, limiting growth to owned channels. To reach new audiences, program owners are pushed toward third-party platforms where reach is rented and relevance is uncertain.
SmartPoints enable controlled links between loyalty programs, allowing brands and banks to place offers, rewards, sweepstakes, and advertising inside other approved programs and engage audiences that are already opted in and active.
Each experience dynamically aligns to campaign goals and captures marketing, business, and spend outcomes for optimisation and smarter retargeting.
Sell Points to Sponsors
Loyalty programs give brands and banks access to a defined, engaged audience, but sponsors typically have limited ways to activate it beyond branding.
SmartPoints allow program owners to sell points to sponsors and partners, turning sponsored engagement into funded rewards. This creates a new revenue stream that directly supports the loyalty program, while keeping targeting, rules, and redemption fully under program control.
Sell Points to Fans
Co-brand cards have traditionally been used to fund loyalty programs, but shrinking interchange makes them harder to sustain and slower to scale.
SmartPoints give program owners an alternative way to fund rewards by selling points directly to fans. Fans can use points to unlock benefits, experiences, digital collectibles, and curated marketplace rewards, while programs reduce reliance on card-based funding models and keep full control over loyalty economics.
